Group Leadership Team

Alfa’s Group Leadership Team is responsible for outlining Alfa strategies and sponsoring our management activities. Composed of key figures within the organization, the Group Leadership Team is energized by the integrated knowledge gained from decades of experience at mobility & assignment management companies.

Annika Roupé

CEO

Annika Roupé lives in Stockholm, Sweden. She joined Alfa in January 2021.

Michael Skoglund

Deputy Managing Director

Michael Skoglund lives in Stockholm, Sweden. He is EIM FIDI certified, holds a graduate in marketing at IHM Business school, and is certified through the Leadership Academy.

Michael has been in our industry since 1993, and had his own company for 6 years prior to joining Alfa. He is also a member of the Alfa board.

André Jonsson

CFO

André Jonsson lives in Jönköping, Sweden and joined Alfa in 2020. He started his career within Finance and later on as a CFO within the retail business. Also, André has many years experience from a position as a CFO within the manufacturing industry, i.e. Ahlstrom-Munksjö Oy.

André has a Master's degree in business administration from Jönköping University.

Johanna Krebs Johansson

HR Manager

Johanna Krebs Johansson lives in Jönköping, Sweden. She joined Alfa in 2019.

Johanna holds a MSc in Political Science from Lund University. She has worked with human resources for more than 25 years and has substantial experience both from the commercial sector as well as from public service. Prior to joining Alfa she held a position as HR specialist at the Swedish courts.

Heidi Rasmussen

Managing Director Denmark

Heidi Rasmussen lives in Copenhagen, Denmark and has been Managing Director for Alfa in Denmark since 2013. Heidi holds a Bachelor’s degree in economy and marketing and a Bachelor’s degree in Danish.

Heidi worked in the global mobility industry for 12 years running her own DSP company in Copenhagen. Work experience has been supplemented by various Leadership courses through the years.

Mei Lee Marshall

Managing Director Norway

Mei Lee Marshall lives in Stavanger, Norway and took over the role as Managing Director in 2020. Mei Lee holds a Bachelor’s degree in Business Administration with Human Resources and Hospitality & Tourism Management. She has lived in various countries worldwide, in Scandinavia, Asia and Australia making her adapt to how it is to move globally and relocate.

Mei Lee started her career within Human Resources and has experience with talent management, global mobility and business development. Mei Lee believes in having high focus on implementing, practicing and developing the best organizational processes, structures and people to achieve results.

Dennis Westerholm

Managing Director Finland

Dennis Westerholm lives in Espoo, Finland. He joined the International Moving Industry in 1998 and started the Alfa office in Finland in 2006.

Dennis holds a MSc of Science in Economics and Business Administration from Hanken School of Economics in Helsinki, Finland.

Alfa managed 20,175 different Relocation services in June 2017 – May 2018

RELOCATION SERVICES