Alfa - The Scandinavian Mobility Services Company

Group Leadership Team

Alfa’s Group Leadership Team is responsible for outlining Alfa strategies and sponsoring our management activities. Composed of key figures within the organization, the Group Leadership Team is energized by the integrated knowledge gained from decades of experience at mobility & assignment management companies.

Annika Roupé

Annika Roupé

CEO

Annika Roupé lives in Stockholm, Sweden. She joined Alfa in January 2021.

Annika holds a MSc in International Business Administration from Linköping University. She has more than 25 years of experience from leading both global operations as well as Nordic businesses from several industry sectors, such as Telecom/IT, Construction, Industry, Security, Education and Sourcing. Annika has worked for international companies, for example, Alfa Laval, Ericsson, Samsung and public companies such as Lernia. Her main experience is centered around leadership, strategy, sales, business development and business transformation.

Ann Lindman

Ann Lindman

CFO

Ann Lindman lives in Gränna, Sweden. She joined Alfa in 2021. Ann holds a MSc in Business and Economics from Stockholm University. She has more than 25 years of experience as a CFO and Business Controller within various industries such as Telecom, Entertainment, Bank/Finance institutes and Forestry. Her main driving forces are business and people development and she has a proven record of leadership.

Johanna Krebs Johansson

Johanna Krebs Johansson

HR Manager

Johanna Krebs Johansson lives in Jönköping, Sweden. She joined Alfa in 2019.

Johanna holds a MSc in Political Science from Lund University. She has worked with human resources for more than 25 years and has substantial experience both from the commercial sector as well as from public service. Prior to joining Alfa she held a position as HR specialist at the Swedish courts.

Photo: Patrik Svedberg

Heidi Rasmussen

Heidi Rasmussen

Managing Director Denmark

Heidi Rasmussen lives in Copenhagen, Denmark and has been Managing Director for Alfa in Denmark since 2013. Heidi holds a Bachelor’s degree in economy and marketing and a Bachelor’s degree in Danish.

Heidi worked in the global mobility industry for 12 years running her own DSP company in Copenhagen. Work experience has been supplemented by various Leadership courses through the years.

Mei Lee Marshall

Mei Lee Marshall

Managing Director Norway

Mei Lee Marshall lives in Stavanger, Norway and took over the role as Managing Director in 2020. Mei Lee holds a Bachelor’s degree in Business Administration with Human Resources and Hospitality & Tourism Management. She has lived in various countries worldwide, in Scandinavia, Asia and Australia making her adapt to how it is to move globally and relocate.

Mei Lee started her career within Human Resources and has experience with talent management, global mobility and business development. Mei Lee believes in having high focus on implementing, practicing and developing the best organizational processes, structures and people to achieve results.

Tuomo Lindholm

Tuomo Lindholm

Managing Director Finland

Tuomo lives in Helsinki, Finland. He joined Alfa 2016 and has worked both with relocation and immigration services as well as sales and management. Before joining Alfa, Tuomo worked as a university lecturer and entrepreneur and for a start-up community at the University of Helsinki.

Tuomo holds Master of Science degree in Geography from the University of Eastern Finland and has studied Finnish and Nordic History at the University of Helsinki and Human Ecology at Lund University.

Andrew Cummins

Andrew Cummins

Director of Partner & Procurement
Andrew spends time between Kent, UK & Jönköping, Sweden, joining Alfa in 2017 he has worked in the international moving industry since 1984. Before joining Alfa, Andrew worked with some large moving companies in the UK and Europe gaining vast experience within the whole moving sector from packing & warehouse through move management, sales and operations.
Based in Jönköping, Andrew is responsible for leading Alfa’s global partner relations, procurement and European planning departments. With many years’ experience gained in partner and agents relationships, Andrew brings Alfa focus on operational efficiencies, profitability and developing strong business relationships.
Patrik Eriksson

Patrik Eriksson

Nordic Sales Director

Patrik lives in Stockholm, Sweden and took over the role as Nordic Sales Director in 2021.

Patrik has worked in the Relocation industry for 25 years and has substantial experience from various roles ranging from Operations Manager, Business Development Manager, Nordic Regional Manager and CEO. Prior to joining Alfa, Patrik was the Head of Global Mobility at SAAB AB. 

Ylva Lundholm

Ylva Lundholm

Change Manager

Ylva lives in Stockholm, Sweden. She joined Alfa as a Change Manager in 2021.

Alfa managed 20,175 different Relocation services in June 2017 – May 2018

RELOCATION SERVICES