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Group Leadership Team

Alfa’s Group Leadership Team is responsible for outlining Alfa strategies and sponsoring our management activities. Composed of key figures within the organization, the Group Leadership Team is energized by the integrated knowledge gained from decades of experience at mobility & assignment management companies.
Kennet Egelrud sv
Kenneth Egelrud
Kenneth Egelrud lives in Jönköping, Sweden and is the CEO of Alfa. He joined the company in 2006 and was later promoted Managing Director Sweden, before accepting the CEO position at Alfa Group. 
Kenneth started his career in the mobility business in 1981 working in different sales and operational roles. He is active in his support of the University of Jönköping as a board member.
Michael Skoglundh sv
Michael Skoglund
Deputy Managing Director
Michael Skoglund lives in Stockholm, Sweden. He is EIM FIDI certified, holds a graduate in marketing at IHM Business school, and is certified through the Leadership Academy.
Michael has been in our industry since 1993, and had his own company for 6 years prior to joining Alfa. He is also a member of the Alfa board.
Heidi Rasmussen sv
Heidi Rasmussen
Managing Director Denmark
Heidi Rasmussen lives in Copenhagen, Denmark and has been Managing Director for Alfa in Denmark since 2013. Heidi holds a Bachelor’s degree in economy and marketing and a Bachelor’s degree in Danish.
Heidi worked in the global mobility industry for 12 years running her own DSP company in Copenhagen. Work experience has been supplemented by various Leadership courses through the years.
Dennis Westerholm sv
Dennis Westerholm
Managing Director Finland
Dennis Westerholm lives in Espoo, Finland. He joined the International Moving Industry 1998 and started the Alfa office in Finland in 2006.
Dennis holds a MSc of Science in Economics and Business Administration from Hanken School of Economics in Helsinki, Finland.


Alfa managed 20,175 different Relocation services in June 2017 – May 2018

Relocation Services