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Alfa - The Scandinavian Mobility Services Company

Leadership Team

Alfa’s Leadership Team is responsible for outlining Alfa strategies and sponsoring our management activities. Composed of key figures within the organization, the Leadership Team is energized by the integrated knowledge gained from decades of experience at mobility & assignment management companies.





Kennet Egelrud sv

Kenneth Egelrud, Group CEO at Alfa.

Kenneth Egelrud lives in Jönköping, Sweden and is the CEO of Alfa. He joined the company in 2006 and was later promoted Managing Director Sweden, before accepting the CEO position at Alfa Group.

Kenneth started his career in the mobility business in 1981 working in different sales and operational roles. He is active in his support of the University of Jönköping as a board member.


Michael Skoglundh sv

Michael Skoglund, Deputy.

Michael Skoglund lives in Stockholm, Sweden. He is EIM FIDI certified, holds a graduate in marketing at IHM Business school, and is certified through the Leadership Academy. Michael has been in our industry since 1993, and had his own company for 6 years prior to joining Alfa. He is also a member of the Alfa board.

Bille Larsen sv

Bille Larsen, VP Sales & Strategy.

Bille Larsen lives in Copenhagen, Denmark and has been at Alfa since 2005, when Alfa Denmark was established.

Bille started his career with 8 years at Nordea and Jyske Bank, before taking up positions at relocation companies in Tel Aviv Israel, where he worked for 8 years. Bille holds several diplomas from the financial industry. He is also a member of Alfa’s boards, and managing director for a JV company.

Heidi Rasmussen sv

Heidi Rasmussen, Managing Director Denmark, representative for Managing Directors.

Heidi Rasmussen lives in Copenhagen, Denmark and has been Managing Director for Alfa in Denmark since 2013. Heidi holds a Bachelor’s degree in economy and marketing and a Bachelor’s degree in Danish.

Heidi worked in the global mobility industry for 12 years running her own DSP company in Copenhagen. Work experience has been supplemented by various Leadership courses through the years.

A-C Bjork sv

Ann Charlotte Björk, CFO at Alfa.

Ann-Charlotte Björk lives in Jönköping, Sweden, was financial manager of Alfa Quality Moving until 2009, when she was promoted to CFO at Alfa. She has a Bachelor of Science in Business Administration. Ann-Charlotte is a member of the Alfa board.