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Alfa - The Scandinavian Mobility Services Company

Board of Directors

Beta Holding

Beta Holding, established in 2005, is the holding company of

Alfa – The Scandinavian Mobility Services Company.

Staffan Lindblad sv

Staffan Lindblad

Chairman of Board of Directors

Staffan Lindblad is Senior Counsel at Wesslau Söderqvist Law Firm, with practice areas company acquisition, competition law, corporate law and stock exchange regulations.


Christer Bosmyr sv

Christer Bosmyr

CEO Beta Holding

Christer Bosmyr is the CEO of Beta Holding, and lives in Jönköping, Sweden. Christer is one of the founders of the company. He has over 30 years of experience in the industry and holds a master’s degree in Business Administration.

Bengt Jonsson sv

Bengt Jönsson

Board Director

Bengt Jönsson lives in Stockholm, Sweden and is a founding member of Alfa. He is also a member of the board of directors at Overseas Movers Network International (OMNI). He has lived and worked a couple of years in Singapore within our industry. Bengt is known for the building of Alfa’s partner & supply relations worldwide, a key area for our connectivity success today.

Lars Lykke Iversen sv

Lars Lykke Iversen

Board Director

Lars Lykke Iversen lives in Toronto, Canada. He has lived all over the world, in the last years in London and Hong Kong. Lars has served as the president of the Overseas Movers Network International (OMNI), as a board member for the Worldwide Employee Relocation Council (WERC), as a board member of FIDI Asia, an international alliance of movers and relocation service providers. He has been inducted to the Hall of Honor by the International Association of Movers and also received a Meritorious Service Award from Worldwide Employee Relocation Council (WERC).

Lars retired from the Santa Fe Group, where he served as CEO for 27 years and built the firm into a major global mobility services provider.

Alf Bosmyr sv

Alf Bosmyr

Board Director

Alf Bosmyr lives in Jönköping, Sweden, and he is the former Chairman of Beta Holding/CEO of Alfa and one of the founders of the company. He has 50 years of experience in our industry, and held several board member positions at companies across Scandinavia.